An Early Postcard Publisher

A source of early postcards in Canada

Based in Brooklyn, New York, USA, they began operations in 1887 using the albertype process. They began printing postcards in 1893.

Many local merchants printed local cards through the Albertype Co. These cards would typically have the name of a local publisher/vendor located on the card front, but would have a standard Albertype card back.

It appears that, prior to offering their custom publishing services to local merchants, The Albertype Co. made its wares available across eastern and central Canada directly from the company, starting about 1898, without local publisher attribution. The company’s local publishing offerings seemed to come to life in the early years of the 20th Century, using templates that local vendors could access.

Later, the company moved to a standalone building, the Old Bridge Street Church in Brooklyn at 309 to 313 Bridge Street.